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How the startup ‘Billie’ is saving women money


It’s the Dollar Shave Club… but for women. The idea came about when Georgina Gooley found herself frustrated with the cost of women’s razors. In fact, women pay an average of 13% more for personal care products, which includes razors, compared to men. So in 2016, she joined Jason Bravman to change this pointless pricing discrepancy.

And ‘Billie’ was born… an online subscription service, much like Dollar Shave Club that delivers low-priced razors and other body care items. The starter kit is $9 and comes with a razor handle, magnetic holder, and two five-blade razor cartridges (all with free shipping!). It’s a good deal, too – a comparable product in-store would cost $20.

They are cruising… with 13 full-time employees and an impressive celebrity backer. Along with $6 million raised in seed money, Serena Williams also invested in the start-up. Now, the company is focusing on meeting the booming demand, which is a blessing and a curse.

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